Hello!
People are like riddles, and their changing behaviours are mysteries that I like solving.
With a background in psychology, I chose to follow my passion for design. Over the last 6 years, I’ve played multiple roles in human-centric design, ranging from design research to product design, UX/UI design, and brand design. I’ve helped launch multiple products ranging from websites, webapps, mobile and tablet apps, and campaign-driven digital products.
In my last role as Product Strategist, I focused on leadership, research, and designing and delivering digital products of all types across touch points. I have worked in multiple cultural and market contexts spanning across India, Africa, and the Middle East. The richness of diversity in the teams and co-learning made this experience exclusive for me.
I am naturally curious about people, their motivations, and how they make decisions. Hyper Island has played a huge role in my transformation journey from a visual designer to a strategist. It helped me narrow the gap between psychology and design. Combining the two fields, I enjoy designing new ways of interacting with people through cultural probes and contextual inquiry.
I am independent, determined, and like to strive for perfection. Adventure excites me, and I enjoy hiking. I love indulging in good typography and design. Outside of my small world, I’m interested in mental health and exploring how digital experiences can support it.
McKinsey / African Multinational Banks / Credit Guarantee Company, Egypt / National Commercial Bank, Dubai..
INTERNATIONAL CLIENTS
HDFC Life / Aditya Birla Life Insurance / Azentio / Business Standard / IIFLW / Idea Cellular / Club Mahindra / Algomage..
NATIONAL CLIENTS