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Hello!

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People are like riddles, and their changing behaviours are mysteries that I like solving.

With a background in psychology, I chose to follow my passion for design. Over the last 6 years, I’ve played multiple roles in human-centric design, ranging from design research to product design, UX/UI design, and brand design. I’ve helped launch multiple products ranging from websites, webapps, mobile and tablet apps, and campaign-driven digital products.

 

In my last role as Product Strategist, I focused on leadership, research, and designing and delivering digital products of all types across touch points. I have worked in multiple cultural and market contexts spanning across India, Africa, and the Middle East. The richness of diversity in the teams and co-learning made this experience exclusive for me.

 

I am naturally curious about people, their motivations, and how they make decisions. Hyper Island has played a huge role in my transformation journey from a visual designer to a strategist. It helped me narrow the gap between psychology and design. Combining the two fields, I enjoy designing new ways of interacting with people through cultural probes and contextual inquiry.

 

I am independent, determined, and like to strive for perfection. Adventure excites me, and I enjoy hiking. I love indulging in good typography and design. Outside of my small world, I’m interested in mental health and exploring how digital experiences can support it.

McKinsey   /  African Multinational Banks  /  Credit Guarantee Company, Egypt  /  National Commercial Bank, Dubai..

INTERNATIONAL CLIENTS

HDFC Life  /  Aditya Birla Life Insurance  /  Azentio  /  Business Standard  /    IIFLW  /  Idea Cellular   /  Club Mahindra  /  Algomage..

NATIONAL CLIENTS

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