Algomage, AI solution for post-production
ROLE
Principal Designer (Branding/UX)
CLIENT
Anand Rathi, Reels and Frames
TEAM
2 Senior UX Designers, 2 Senior UI Designers
TIME DURATION
2 months
TOOLS
Figma, Adobe Suite
Algomage, founded in 2021 and Shark Tank India finalists, was brought to life to solve productivity bottlenecks for thousands of photographers using Artificial Intelligence. The aim was to eliminate the core mundane work, save time and effort. This was driven by a vision to create an AI driven and human-centric software and platform that automates a long tiring post production process.
We rebranded the brand, positioning them as “cutting edge technology”. We designed a suite of softwares, AlgoCull, AlgoEdit and AlgoShare, each of which caters to an important part of post production.
Market
Challenges
Design Approach
Define
Understand and define the target audience, redefine the problem statement, identify and prioritise features, and sketch product roadmap
Design
Design seamless product user experience and test the user journeys for tech feasibility
DEFINE
3 Products
We designed a suite of softwares, AlgoCull, AlgoEdit and AlgoShare, each of which caters to an important part of post production for any professional photographer.
Experience the power of AI from shoot to share
For a seamless user experience, we needed to first understand who we are designing for. Along with the client we sketched out different target groups, their pain points and needs.
UNDERSTANDING
User Journey of a Photographer
Scenario
Photographer and his team has shot an entire wedding. Needs to now select the good shots, process it and share it with the client. He needs the output to be international level and make him look very professional. The final link that he would share with the client - should be more than just a google drive link.
Expectations
Trustable solution
Easy to use and collaborative
Smart technology that saves time and effort
DESIGN
Wireframes
Basis the journey map and features discussed with the client, we sketched out high fidelity wires. Client had in depth understanding on its tech capabilities for MVP and future. Each time we would present a module - we would discuss the tech feasibility and overall user experience. High fidelity wires helped us lock every micro interaction and detail during UX phase, speeding the process of UI and delivery.
AlgoCull
The fastest way to intelligent culling
Steps
01 Import your folder
Most users experience delay in receiving funds on a regular basis. Our objective was to help collect payments faster and hassle free.
02 Set your culling parameters
03 Export your culled images
AlgoEdit
AI powered image editing
Steps
01 Train Algoedit by pointing it to your previously edited photos
AI that learns your editing style and gives you complete control.
02 Simply point to unedited photos, choose a style and the AI automatically edits the photos
03 Download edit metadata for a non destructive, hassle free edit experience
AlgoShare
Share images using face recognition
Wow your clients and get 8x more visibility.
Steps
01 Share event link with attendees via email, QR code or WhatsApp
02 Attendees go to the link and take a selfie
03 Our AI recognizes attendees with 99% accuracy and show them all their images
04 Images can be printed or downloaded right from mobile
TAKE AWAY
Learning Outcomes
