Art Direction for Business Standard

Business Standard, India’s leading business newspaper brings you top breaking stories in business, incisive analysis and insightful opinions. Besides news, one can also check out stock prices of India’s leading companies. Business Standard stands for reporting that stresses accuracy and credibility, comment that is informed, independent and fair, and journalism that is rooted in ethical conduct and defined by a sacrosanct bond with the reader. Business Standard wanted to relaunch their app and up their game.

Our team pitched a new concept, strategy and visual design of the app to them. Amongst many other agencies, our ideas won the pitch and the team back home is now working for the client. Following is the visual design created during the pitch stage.