Transforming Credit Guarantee Company in Egypt
ROLE
Principal Designer (UX/UI)
CLIENT
Private Company, Egypt
TEAM
1 Principal Designer, 1 UI Designer
TIME DURATION
1.5 months
TOOLS
Sketch, Invision, Azure
Note : To comply with my Non Disclosure Agreement (NDA), I have omitted confidential information.
This is an Egyptian private joint stock company established in 1989. The company was established with a mission to assist in facilitating access to finance to Egyptian micro, small and medium enterprises (MSMEs) through the application of different credit guarantee products. And to encourage financial institutions (banks & non-banks) to meet the financial needs of the MSMEs.
We were pitching a digital transformation solution to the company, where the aim was to digitize customer journeys to enhance efficiency and service for SMEs.
Market
Challenges
Client
Challenges
Design Approach
Discover
Along with Business team we analysed and benchmarked competitors to understand journeys and pain points against client status-quo
Design
Design team sketched out customer journeys to pitch to the business team
Define
Product, Business & Tech team defined the problem statement, prioritised features, and sketched the product roadmap
Research helped us understand the need and potential of this market
There are ~2.5 million SMEs in Egypt, only 6% of which have access to financing from banks
DEFINE
How to become the market leader
05
Learnings from Competitors
The Central Bank of Egypt is accelerating digital change
DEFINE
Value Proposition
DEFINE
Key Features
DESIGN
Wireframes
We conducted market research and competitor analysis to learn what other products are available in the market, understand how users perceive these products, and identify what would make the Fintech unique.
SMEs Journey
