eWallet payment services for Africa
Note : To comply with my Non Disclosure Agreement (NDA), I have omitted confidential information.
With an aim to be Africa’s leading retail financial services organisation, this African multinational wanted to create a global leading eWallet that would enable seamless transfers and transactions in order to accelerate financial inclusion across Africa.
This app would allow one to make payments to suppliers, pay bills or receive payments from any other bank account knowing that money will be safe and secure from the moment it’s sent to the moment it arrives at its destination.
ROLE
Principal Designer (Research/UX/UI)
CLIENT
African Multinational Bank
TEAM
1 Principal Designer, 3 UX Designers, 3 UI Designers
TIME DURATION
5 months
TOOLS
Sketch, Figma, Invision, Azure
Market
Challenges
Product
Challenges
Design Approach
Discover
Along with Business team we analysed and benchmarked competitors to understand journeys and pain points against client status-quo
Discover
Design team sketched out customer journeys, tested prototypes to validate usability to identify UX/UI issues and improve the experience
Discover
Product, Business & Tech team defined the problem statement, prioritised features, and sketched the product roadmap
Research fuels high adoption, activation, and retention
DISCOVER
Competitor Analysis
We conducted market research and competitor analysis to learn what other products are available in the market, understand how users perceive these products, and identify what would make the Fintech unique.
Over 20+ company benchmarks
10+ countries from both Africa and globally
Payment, social media, mobility, utility and banking sector apps
DEFINE PROBLEM STATEMENT
Enable seamless transfers and transactions in order to accelerate financial inclusion across Africa
Success Parameters
Service Offering Groups
After a deep, upfront understanding of what your users need and the market scenario, we defined features into groups. Each service group caters to different needs and hooks to engage users.
Pay anyone, anytime and anywhere
In many ways, the ultimate goal of product discovery is always validation. Through the research process, not only did we want to have a solution ready for development—but also wanted evidence to validate that it’s the right one.
DESIGN
Wireframes
We conducted market research and competitor analysis to learn what other products are available in the market, understand how users perceive these products, and identify what would make the Fintech unique.
Payment Requests Received
Most users experience delay in receiving funds on a regular basis. Our objective was to help collect payments faster and hassle free.
Challenges
What is payment request?
What is the start point of this journey?
What if it’s a fake or a wrong request?
Split Payments
Keeping in mind social scenarios where payments need to be split, this feature aims to further enable users to collect payments with ease.
Challenges
What is split payment?
What is the start point of this journey?
Can the amounts be unequal between people?
DESIGN
Visual Design
With a vision to create a digital mall for Africa, comprising of various financial services, Payments was the second product service. The first product already had visual design guidelines in place which the team had to build on.
Auto Payments
Keeping in mind social scenarios where payments need to be split, this feature aims to further enable users to collect payments with ease.
TAKE AWAY
Learning Outcomes
