Payments for Merchants in Nigeria
Note : To comply with my Non Disclosure Agreement (NDA), I have omitted confidential information.
Nigeria’s biggest lender is seizing at every chance to accomplish its end of emerging Africa’s “gateway to the world,”. It now expects that taking dominance in the payments market across the continent, where its customers now number 60 million, will help pivot that push. Integrating both offline and online payment platform to offer payment services and value added features.
In a bid to better position its new payment product, company intends to understand customers' pain points with regards to payment - offline and online.
ROLE
Principal Designer (Research/UX/UI)
CLIENT
Nigerian Multinational Bank
TEAM
2 Principal Designers
TIME DURATION
3.5 months
TOOLS
Figma, Azure
Market
Challenges
Product
Challenges
Design Approach
Discover
In-depth user research and benchmarking of competitors to understand needs, journeys and pain points against client status-quo
Discover
Design customer journeys, test prototypes to validate usability to identify UX/UI issues and improve the experience
Discover
Redefine the problem statement, identify and prioritise features, and sketch product roadmap
Become a Fintech leader in merchant acquiring payments
Context
Increase in demand of offline payments, Nigerian market has an opportunity for disruption around offline and online merchant acquiring.
Research Objective
Understand the pain points and features used in both offline and online payments across SMEs/MSMEs and Corporates.
Our Approach
The team conducted interviews with various individual merchants and businesses, and benchmarked the best practices across merchant acquisition funnel.
Understanding the mindset and needs of these target groups
Let’s dig deeper into the services
01
Online Payments
02
Offline Payments
DISCOVER
Competitor Analysis
Over 10+ company benchmarks
06+ countries from both Africa and globally
We conducted market research and competitor analysis to learn what other products are available in the market, understand how users perceive these products, and identify what would make the Fintech unique.
OVERALL RESEARCH
Quick Takeaways
Offering secure, seamless and customizable payment solutions
Payment services company offering online and offline payment solutions to make African businesses efficient, grow consumer insights and create a user experience which guarantees customer satisfaction.
TAKE AWAY
Learning Outcomes
